PURITY

Gold Shoot...

Is it the end for Vogue?

 When Vogue is mentioned, you think elite, glamerous and high fashion. However over the years I have started to fall out of love with the magazine, why? well as newer more innovative magazines rise up such as Wonderland,Dazed and Confused and I.D, i begin to notice that we are being fed more cuture, and learning about more up and coming designers. Unlike these magazine Vogue seems very much stuck in the past focusing heavily on well known faces and sticking to high end and arguably boring designers. However the designers that mean the most to me today are figures such as Molly Goddard who’s fashion feminism approach has people turning heads, empowring women rather than sexualising, making her work into a real art form, and creating peices that I have never seen before. Tank magazine partuculary gives you  insight into so many different issues and it wants to hear from these new members within the fashion world. As many have watched the BBC documentary ‘inside of vogue’, this was a strong example of where I suddenly realised that vogue was not what I had dreamed of, instead it was an eviornment of bitterness and jealously where by young bloggers were mocked and accused of not  contributing to the development of the fashion industry. However vogue are quite simply stuck in the past, unwilling to move forward, isn’t the main point of fashion that we are moving quicker than we can comprihend. As fashion moves we need the likes of bloggers and vloggers questioning and developing fashion so that we can being to see things that we have never seen before. Vogue which I used to dream of when I was younger is now no longer an option of mine, for me I do not see innovation anymore, its purely reclyed and dated which leads me to think, Could this be Vogues final years?

SPECTRUM

At the moment at University we are doing a two week experimental colour project. As mentioned in my previous blog post we were given three colours and we had to research into it and create mood boards on what we love and what we are over with. In the lecture today we were given a talk by Tim on the colour red, which was very useful and what to look out for when doing these sorts of projects. 

"There is a shade of red for every woman" -Audrey Hepburn

If you compare red and gold, they are both stereotypically significant colours but with different connotations on the spectrum. Red links in with love, warmth and seduction and is a very rich colour. Tim our lecturer was giving us a different outlook and made us consider aspects we wouldn't usually think of. For example, like what wearing red on different parts of the body would imply in different cultures and looking at different shades and tones of red and how they create different moods. 

Red is definitely a respectable, classic colour which always creates a statement. Throughout history it has always represented wealth and authority.

GOLD

At the moment at University, we are doing a two week experimental project on colour. We were assigned one colour out of pink, gold or black and we had to research into it. I got given the colour gold.

Lets talk about gold.

Gold is the colour of success, triumph and achievement. It is associated with prosperity and abundance, whilst being highly associated with luxury and prestige. The psychology of the colour implies affluence, extravagance and wealth. I took this into consideration when I started looking into the research of my mood board. The mood boards had to be broken down into opposites (Over it and Love it). I tried to branch out and look into other prospects (not just fashion), this covered beauty, film, art and music. For example in the Love it mood board, I focused on Pat Mcgarth and tried to exhibit how powerful she is in the beauty industry; whilst presenting her award winning gold eye makeup covered in gold flakes in the bottom left hand corner. Due to this high demand in her product, she has had huge success in this. However in the Over it mood board I focused more on trends. For example I think sequins is so done as a trend and I showed that by putting lots of content on the mood board which consisted of sequins.

Overall, I really enjoyed this project. At the beginning I was hoping for black as I thought gold was really stereotypical in its luxury wealth fare, but by researching online and in magazines/ books there was more to the colour that I had originally thought.

Here at the 2 mood boards I exhibited in the seminar.

What is Fashion Communications and Promotion?

Fashion communications and promotion is a course that mixes design and theory, whilst focusing on the visual representation of a brand, service and product in the worldwide fashion industry; and how the message of the fashion product or brand is communicated across to the consumer. Fashion in the modern world is far more now than just clothing, it is a lifestyle and people can really underestimate the power of it. It is an ever-changing evolving evolution, where in each culture its different.
Personally,  Fashion communications and promotion is about using your own creativity whilst working in a team to come up with interesting and aspiring ideas to help create sell a product. This can be done through styling, videos or photography. By working in a team, you use your own individual perspective while combining with others to create a powerful piece of art.

Introduction

I am a Fashion Communication and Promotion student at Nottingham Trent University. I will be using this blog to express my ideas and document my experience's and inspiration throughout the course. I hope you enjoy.