Fashion communications and promotion is a course that mixes design and theory, whilst focusing on the visual representation of a brand, service and product in the worldwide fashion industry; and how the message of the fashion product or brand is communicated across to the consumer. Fashion in the modern world is far more now than just clothing, it is a lifestyle and people can really underestimate the power of it. It is an ever-changing evolving evolution, where in each culture its different.
Personally, Fashion communications and promotion is about using your own creativity whilst working in a team to come up with interesting and aspiring ideas to help create sell a product. This can be done through styling, videos or photography. By working in a team, you use your own individual perspective while combining with others to create a powerful piece of art.
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