GOLD

At the moment at University, we are doing a two week experimental project on colour. We were assigned one colour out of pink, gold or black and we had to research into it. I got given the colour gold.

Lets talk about gold.

Gold is the colour of success, triumph and achievement. It is associated with prosperity and abundance, whilst being highly associated with luxury and prestige. The psychology of the colour implies affluence, extravagance and wealth. I took this into consideration when I started looking into the research of my mood board. The mood boards had to be broken down into opposites (Over it and Love it). I tried to branch out and look into other prospects (not just fashion), this covered beauty, film, art and music. For example in the Love it mood board, I focused on Pat Mcgarth and tried to exhibit how powerful she is in the beauty industry; whilst presenting her award winning gold eye makeup covered in gold flakes in the bottom left hand corner. Due to this high demand in her product, she has had huge success in this. However in the Over it mood board I focused more on trends. For example I think sequins is so done as a trend and I showed that by putting lots of content on the mood board which consisted of sequins.

Overall, I really enjoyed this project. At the beginning I was hoping for black as I thought gold was really stereotypical in its luxury wealth fare, but by researching online and in magazines/ books there was more to the colour that I had originally thought.

Here at the 2 mood boards I exhibited in the seminar.